Fiat Automobiles, is an Italian car manufacturer founded in 1899. Their primary market is Europe, and marketed as small luxury compact cars capable of navigating small European streets. Fiat also exports a range of cars to South America, the US, and Asia. It has been exporting to the US since 1908, with a brief pause in 1983, having developed a reputation for low quality cars. In 2009, it returned to the US and has regained its popularity with the Fiat 500. Fiat has only recently entered the Asian market, and is struggling to gain a significant foothold. In general, Fiat offers a great variety of cars, though it is best known for its compacts. These are great cars, and the diecast model replicas will help to prove it.